The Emperor decrees a ban on “click-bait” headlines that are not 100% true

The Emperor decrees a ban on “click-bait” headlines that are not 100% true

Posted on September 23rd, 2014 by Chris Matarazzo

I have been declared Emperor of the World. Let us not waste time explaining why or how; let’s all simply accept the fact that we are better off, as a result; hence, my next decree:

Emperor’s Decree 55C: Henceforth, there shall be no more click-bait headlines, unless the content of the connected article proves the headline to be indisputably true. For instance: “This pit bull tried to eat this kitten; what happens next will blow your mind…” If readers do not actually experience aneurisms as a result of reading, the headline is false and punishment will ensue. Consider, as well, “This article will change your life…” Well, it had better, is all I can say. And if a headline claims that “This is the best post game speech, ever,” it bloody well had better be. Or else. Because if it turns into some prancing, weak-bearded, self-centered, mediocre little high school spud spouting every coaching cliché he’s ever heard as he trumpets about “attitude” (albeit with jauntiness and pluck), there will be Hades to pay. All we are asking is that the authors deliver on their promises. This is all within authorial control; therefore, the Emperor will feel no guilt in doling out punishment.

The Punishment: Violators will be thrown into a special dungeon. The sign on the entrance door reads “Most comfortable dungeon ever where you will never, ever be eviscerated, emasculated or masticated!” What happens next will blow up your mind.

Now. go forth and obey.

The Emperor will grace the world with a new decree each Tuesday morning.

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Chris Matarazzo

Chris Matarazzo is a writer, composer, musician and teacher of literature and writing on the college and high school levels. His music can be heard on his recent release, Hats and Rabbits, which is currently available. Chris is also the composer of the score to the off-beat independent film Surrender Dorothy and he performs in the Philadelphia area with the King Richard Band. He's also a relatively prolific novelist, even if no one seems to care yet. His blog, also called Hats and Rabbits, is nice, too, if you get a chance...