The Emperor decrees that tooth-brushers must actually use toothpaste in toothpaste commercials

The Emperor decrees that tooth-brushers must actually use toothpaste in toothpaste commercials

Posted on January 7th, 2014 by Chris Matarazzo

I have been declared Emperor of the World. Let us not waste time explaining why or how; let’s all simply accept the fact that we are better off, as a result; hence, my next decree:

Emperor’s Decree No. 4093-1.4: Everything is an illusion in media, these days — “movie magic” and all that rot. CGI. Green screens. We make every effort to create technological alchemy on screens both large and small. Yet, for some inconceivable reason, in every toothpaste commercial ever made, we are forced to endure, from the mirror’s perspective, the farce of impossibly handsome people brushing their teeth…dry. The Emperor doesn’t care if it is gross – enough of this deception. Henceforth, people are no longer allowed to brush their teeth without toothpaste in toothpaste commercials. Let’s see some slobber. Let’s see some good, chin-drippy, projectile spitting that ends in disgusting, dangling, transluscent strings of pearly, wobbling glory. If the ole choppers ain’t bubbly with white, spittle-frothed paste, they simply ain’t clean! Truth in advertising! Huzzah!

The Punishment: Directors of commercials for toothpaste — who don’t use toothpaste in their commercials — will be forced to brush with the Emperor’s own, personally- invented “Imperial Tooth Scouring Cream.” (A special blend of various astringent and acidic compounds, stirred lovingly into an entirely unsanitary and unwholseome creamy base that is simply called: “Mystery White Gloop.”

The Emperor will grace the world with a new decree each Tuesday morning.

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Chris Matarazzo

Chris Matarazzo is a writer, composer, musician and teacher of literature and writing on the college and high school levels. His music can be heard on his recent release, Hats and Rabbits, which is currently available. Chris is also the composer of the score to the off-beat independent film Surrender Dorothy and he performs in the Philadelphia area with the King Richard Band. He's also a relatively prolific novelist, even if no one seems to care yet. His blog, also called Hats and Rabbits, is nice, too, if you get a chance...