The Emperor decrees that there shall be no more “knowing smiles” in automobile commercials

The Emperor decrees that there shall be no more “knowing smiles” in automobile commercials

Posted on May 22nd, 2012 by Chris Matarazzo

I have been declared Emperor of the World. Let us not waste time explaining why or how; let’s all simply accept the fact that we are better off, as a result; hence, my next decree:

Emperor’s Decree No. 34-A: While directors of automobile commercials will continue to be permitted to cast the ubiquitous “slightly-graying-youngish-but-not-old man” in order to send a message of a certain level of maturity which doesn’t preclude the ability to woo and subsequently satisfy multiple women several times each in one evening, said directors may no longer instruct these actors to drive the car whilst wearing a self-satisfied and slanted “knowing smile.” The Emperor has found that every car commercial made in the past twenty years has contained an exact duplicate of this smile and he has had quite enough. (Worse, such a smile implies that the character in the car knows everything about everything and, as anyone who is likely to avoid the Imperial Dungeon of Eternal Woe knows well, only the Emperor himself has this quality.) Further, that smile is downright nauseating. Directors shall find another way to induce the impotent sheep in the purchasing world into buying a car–some method other inspiring them to say: “I will be like that handsome and no-doubt sexually successful guy who knows everything, if I drive that car.”

The Punishment: Violating directors (and, what the heck, the actors, too) will be forced to have dinner with Rush Limbaugh. Twice.

The Emperor will grace the world with a new decree each Tuesday morning

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Chris Matarazzo

Chris Matarazzo is a writer, composer, musician and teacher of literature and writing on the college and high school levels. His music can be heard on his recent release, Hats and Rabbits, which is currently available. Chris is also the composer of the score to the off-beat independent film Surrender Dorothy and he performs in the Philadelphia area with the King Richard Band. He's also a relatively prolific novelist, even if no one seems to care yet. His blog, also called Hats and Rabbits, is nice, too, if you get a chance...