Hey you. Want to watch a spec ad about killing yourself?

Sure you do.

What ever happened to bumping yourself off in the household garage? That way, your half-asleep spouse can detect a stray whiff of monoxide at the last moment, then afterward pretend to believe your excuses about a faulty garage-door opener. It’s a timeless scenario.

And let’s imagine the scene at the hardware store where this guy in a loosened tie, mismatched vest and shirtsleeves bought a substantial length of yellow rubber tubing, and put it in his briefcase.

Finally, the conclusion confuses me. Maybe clean diesel is good for the environment, but I’m confident that frustrating a dude who looks like Michael Douglas in Falling Down isn’t good for me.

At Adweek, Brian Morrisey has a broader question about why car commercials (especially those done on spec) tend to be the ones to go there:

What is it about cars that leads people to the suicide theme?

Did you know that the inventor of the Diesel engine went totally batshit and threw himself off a steamer in the middle of the English Channel in 1913? Bit of trivia for you.

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