Men’s Health and Yahoo! Health conspired to produce an hilariously misleading set of “9 Scariest Food Facts” that aren’t scary, and aren’t actually facts, either. The piece was written by a couple of assholes called “David Zinczenko with Matt Goulding,” apparently as a promotional tool for their pushy book with the yammering title Eat This, Not That! (has there ever been a book with an exclamation point in the title that wasn’t crap? I really don’t know; I’m not trying to be snide). The piece is almost worth reading as an example of the effective use of unsourced half truths and lies to promote an agenda.
The first “fact”?
1. Nutritious food costs 10 times more than junk food.
University of Washington researchers calculated the cost discrepancy between healthy food and junk foods and found that 2,000 calories of junk food rings up at a measly $3.52 a day. Yet for 2,000 calories of nutritious grub, the researchers plunked down $36.
The asshole authors, David Zinczenko with Matt Goulding, do not include a link to the study to which they are alluding. (They do, however, include a link to a promotional webpage for their fingerwaving screed Buy This, Not That! excuse me I mean Eat This, Not That!) So I had to google it for myself, because I don’t trust a couple of bluenosing jerks just because they say something alarming. And it turns out that the “study” in question does not say what the asshole authors, David Zinczenko with Matt Goulding, claim it does. In fact, it says nothing of the sort. [Read more →]