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What women want: ask Burger King

According to Burger King’s team of experts, the way to a woman’s heart may not be through her stomach (I suppose they’ve tried that and failed?) but through her nose. Hence, a new cologne for men [1] — Flame by BK — with a flame-broiled scent.

Of course, it only costs $3.99, so, perhaps, if marketed to an appropriate, not too picky, audience… Still, wouldn’t it be more chivalrous to buy the object of your affection a Big Whopper than tantalize her with the smell of it?

Also, how long before the FDA will demand warning labels: “Do not visit wildlife reserves while wearing this cologne”?

(Tip o’ the hat to David Brensilver.)