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Equality for produce

Appearance matters. My mother has been telling me that for years. Business experts say you should dress for the job you want, not for the job you have. And it’s certainly fair to say that there are very few obese CEO’s out there. But where else does appearance matter?

Apparently, it matters in our produce [1], or to be more specific, European produce. I never really wondered why when I went to the pumpkin farm I would see all sorts of weird shaped pumpkins (which, of course, I would pass right by) but when I go to the supermarket I only see perfectly shaped carrots. As it turns out, there are laws about such things… well at least in Europe. But the European Union is breaking down those barriers and creating equality for 26 lucky fruits and vegetables; where shape and size will no longer matter. Well, that is, if the consumer can get past the stigma placed on buying deformed produce. Apples, strawberries, peaches, pears, tomatoes, and others were not so lucky.

I would buy a deformed banana. Would you?