I have been declared Emperor of the World. Let us not waste time explaining why or how; let’s all simply accept the fact that we are better off, as a result; hence, my next decree:
Emperor’s Decree No. 3-G/222: The “band face.” What does it actually say? – this forward-chinned, full view of the nasal passages? – this…sour look…that bands have had in their promo shots since some time in the late sixties? What does it say? Maybe it is some anemic statement: “We are arteests! We will take this picture because “the suits” say we have to, but we will not smile! – so there!” Is it a threat? “If you buy our record, we will beat you up.” Maybe it is just another sophomoric attempt, on the part of musicians, to put on the “troubled soul” cloak of the phony bohemian. (If that were the case, though, their purpose would be better served by simply sulking in a chair for every shot.) Whatever it is, it is getting silly. Because it is silly, it is now an impotent gesture. It will stop.
The Punishment: Any band member who does not smile in a promo picture will be facially decorated by the Imperial Artist. Offenders will have a big smile drawn onto their face with multi-colored Sharpies. They will wear this smile during the entire promotion and touring process for whatever album they next release.
The Emperor will grace the world with a new decree each Tuesday morning.