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A Cautionary Tale

I do not regularly visit Starbucks. Not because I’m a coffee snob; on the contrary, I have yet to meet a cup of coffee I didn’t like. But for me, Starbucks is reserved for those mornings when, due to lack of sleep or an especially early meeting, I know that I’m going to need heavier artillery than what my office’s machine can offer me. This morning was one of those mornings. Eyes barely open, desperately needing caffeine, I entered, expecting nothing out of the ordinary. I was wrong, and I feel the need to warn the masses. So here we go:

If you go into Starbucks and order a cup of coffee, the good people of Starbucks may ask you if you want that cup of coffee “on the Clover.” After you’ve stifled the urge to laugh, just say no. Repeat: Just. Say. NO.

Sure, sure, they will promise you that the Clover process is like the pour-over method and that it will result in a much bolder, more rounded cup of coffee. Do not listen to them, people! Because, in fact, the Clover is not the pour-over method at all. In fact, the Clover is a machine. IN FACT, the Clover is very much akin to a Keurig machine: They grind the beans in front of you, pour said ground beans into a little hole at the top of the Clover/Keurig, hit a button, and watch the machine spit out your coffee.

(Again, important to note that I’m not a coffee snob. I own a Keurig machine and I rock that baby like a hurricane. I’ve also had several carefully crafted cups of pour-over coffee in my day–I did used to live in Brooklyn, after all–and, while I admit they were tasty, I never really saw the big deal.)

“But Meg,” you may say, “Surely having the beans ground fresh two seconds before the coffee is brewed does, in fact, result in a stronger, tastier cup of coffee.” YOU WOULD THINK THAT, WOULDN’T YOU?? It’s ok, I thought that, too. But no. It results in a cup of coffee that tastes exactly the same as the drip coffee sitting in the urns.

What the Clover does produce is a cup of coffee that takes a shockingly long time to make and costs an entire dollar more, a fact that the good people of Starbucks will not tell you when they try to push the Clover on you like so much crack.

It was not a completely disappointing visit, however. One thing you will gain from the Clover experience is the deep personal connections you will make with the other patrons of Starbucks waiting patiently…patiently…not so patiently…fidgety…very fidgety…”Um, do you have something there for Pam? Cause I’ve been waiting fifteen minutes. For coffee.” There’s a very special connection formed among people who realize at the exact same time that they’ve been bamboozled. We’ll always have that.

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One Response to “A Cautionary Tale”

  1. Good post, Meg … one with which a lot of us can sympathize. I appreciate your warning … I’ve done some promotional and advertising copy writing over the years, and I appreciate your warning … we CAN be a slippery and deceptive bunch!

    Your last paragraph really clicked with me … the time spent getting a cup of coffee.

    I really, REALLY enjoy coffee … but am I willing to spend so much time in a long line, waiting through a series of convoluted, specialized orders for coffee drinks? I think WFTC contributor Chris Matarazzo should have the Emperor decree that all coffee shop drink orders be limited to 25 syllables or less!

    When I was self-employed, my schedule was flexible and I could visit a coffee shop after the rush, and spend more time lingering over my coffee than standing in line waiting to order it.

    Now that I’m back with the M-F, 8-5 crowd, I brew my own at home, and carry it in my thermos … low tech, but high satisfaction.

    (pausing in my typing of this comment to hoist a cup of home-brewed Gallon Jug Estate Belizean dark roast in your general direction … Cheers!)

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