language & grammarThe Emperor decrees

The Emperor decrees that smush-names are no longer allowed for businesses

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I have been declared Emperor of the World. Let us not waste time explaining why or how; let’s all simply accept the fact that we are better off, as a result; hence, my next decree:

Emperor’s Decree No. 29833: “KenSue’s Deli.” It’s out of business, but the faded plastic sign still swings outside. The Emperor passes it every day on the way to the Imperial Office. It is our infallible opinion that the reason the place is closed is because the wise minions of the Emperor refuse to go to a delicatessen with such a stupid name; they are disgusted by the saccharine ooziness of some kissy-faced couple who thought it would be cute to combine their names instead of just calling it “Ken and Sue’s Deli,” like sane people would. The Emperor sees too much of this name combination in businesses when people can’t come up with something better. It’s silly. Be creative.

The Punishment: Violators of this decree will have their business names changed by the Imperial Psychologist. Hence, a deli called “KenSue’s” might have its name changed to “Rat Sandwich.” An air conditioning repair company might have its name changed to “Hot-n-Sweaty, Limited.” A daycare called “JaneTom’s Happy Hoppy Land” will, henceforth, be called, “Knives and Razors, Day(more-or-less)care.” Be creative, minions. Be creative. You don’t want to have your mobile dog grooming business renamed to “Jugular Slash Grooming.” Do you?

Now, go forth and obey.

The Emperor will grace the world with a new decree each Tuesday morning.

Chris Matarazzo is a writer, composer, musician and teacher of literature and writing on the college and high school levels. His music can be heard on his recent release, Hats and Rabbits, which is currently available. Chris is also the composer of the score to the off-beat independent film Surrender Dorothy and he performs in the Philadelphia area with the King Richard Band. He's also a relatively prolific novelist, even if no one seems to care yet. His blog, also called Hats and Rabbits, is nice, too, if you get a chance...
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2 Responses to “The Emperor decrees that smush-names are no longer allowed for businesses”

  1. Alas, m’lord most exalted, there may be an uprising ‘mongst the minions of Iraan and Balmorhea, Texas … villages in the Lone Star fiefdom of your Imperial Estate.

    :-)

  2. Hey, even the Emperor knows when to draw the line, Jeff. He’s not messin’ with Texas!

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