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Audio files: The awesome, evil genius of “Friday” producer Patrice Wilson

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Some of you may recall the catchy viral strains of Rebecca Black’s “Friday,” which was popular on the Internet last year.

This year, journalist Jon Ronson visits “Friday” producer Patrice Wilson to conduct a viral experiment. Ronson’s theory is that journalists wield too much power in the subject/chronicler relationship. To subvert that dynamic, he submits entirely to the whims of Wilson.

The results, which are very funny, can be seen below.

Here is Ronson’s money quote:

…almost everything that goes viral goes viral because someone looks like an idiot in it…so it turns out that the way to control the Internet is to make someone look like an idiot. People like to watch that more than anything — more than the greatest art, the greatest culture, MORE even than watching things on fire.”

By the end of the Ronson/Wilson video collaboration, we see Ronson helplessly standing by a house plant as party-girl dancers frolic behind him. Prior to that, we witness the recording sessions in which Wilson sculpts Ronson into a viral star.

Recommended. (Also recommended: Richard Cheese’s “Friday” cover.)

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I played in some bands in the 90s. None of them achieved much notoriety. But sometimes I find one of my long-lost bandmates in unexpected places online. That is the case below, where Kid Hustle plays a drug dealer on The Young and the Restless. To quote WFTC’s Daniel Kalder from a recent post at Ria Novosti, “Living is a strange business, gentlemen.”

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2 Responses to “Audio files: The awesome, evil genius of “Friday” producer Patrice Wilson”

  1. Mr Ronson needs to release the entire video. What we’re all imagining is I’m sure far worse than the reality.

  2. I love how Patrice and his co-engineer can barely contain their laughter while they are recording the song, and Jon keeps asking whether they are exacting some cunning form of revenge on him.

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