Waste and Recycling News causes waste and recycling
Because When Falls the Coliseum is incorporated, I am on various mailing lists that you seem to be on automatically when you are a business. Actual mail, not e-mail. One of these mailing lists belongs to a publication called Waste and Recycling News, produced by Crain Publications. I never asked to be on their mailing list, but every month they send me a thick glossy magazine-like thing that uses lots of ink and lots of paper and tells me all about the latest in waste and recycling news. As the owner of a small online publication, I don’t need to know about the latest in industrial waste and recycling news, so each month I promptly recycle it.
I see that they have a site, now that it occurs to me, and just visited. Given how important waste and recycling are to Waste and Recycling News, I was hoping to find some prominent button on the site that screamed “Click here to stop receiving the paper version of our publication, in order to eliminate waste and make recycling not even necessary.” But I don’t see one. I’ll navigate through to ask them to stop sending me the print version, but I assume most people do not bother doing this, and I imagine that thousands upon thousands of businesses, small and large, never requested yet still receive and then promptly throw out Waste and Recycling News.
I think there’s a word for this.
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The word is profit.
At least, it is for those of us in the timber industry.
Keep creating demand Waste and Recycling News!
I receive a half dozen mags unsolicited that have titles like Arkansas Farmer and Soybean World. I get about four of them a week and they are glossy stapled jobs, like National Review. How they determined I was in their target demo is mysterious.